Too Good to be True? Nope. Build an Online Presence without the Hassle of Getting Online
Owning a website and maintaining a social media presence not only takes you away from your business but it’s also expensive.
From buying the domain, to paying a web developer to set up your website, it’s an endeavor that small and local businesses simply don’t have the time or resources for. Yet, an online presence is now critical in the modern marketplace. 57% of marketers specializing in B2B state that SEO marketing takes a staggering lead over traditional marketing in creating leads.
Don’t Get Lost in Google.
You can easily have an unsuccessful online presence despite having a crazy good product. The reason? Your site just might not be built to optimize Google’s search engine. Keep your product loud and proud at the very top of Google’s first search page by investing in a local directory that keeps itself in tip-top SEO shape. Excellent digital exposure at a fraction of the cost and without all the hassle? Yes, please!
Quality Advertising for a Quality Price
Don’t Sell Goggles at a Rodeo.
Target a specific, ready-to-buy audience with less competition for cheap. Online directories cost less to be on than a private server. Plus, MemphisBBD’s customers are educated about our local community and looking for specific quality services by African American professionals. Instead of sifting through hundreds of local (and national, and global…) listings that may not be active anymore or do not fit the niche product and service consumers are looking for, our visitors have already committed to buying from both local and African American companies. Thus, a niche online directory offers a whole lot less competitors than a traditional online search engine result.
Simply Put, Online Directories are More Cost Effective.
14.6% of consumers close on online search leads, while traditional outbound leads like direct mail, cold calling etc. have a mere 1.7% close rate. Furthermore, Alexa ranks niche online business directories like MemphisBBD higher in the search results for their listings. Add that to the educated and dedicated consumers and we’ve only got one question for you: How’s that for ROI?
It Takes a Village and We’ve Got a City
Need a carpenter? Now a plumber?
Customers love convenience- and having an online directory with multiple categories of trusted and vetted professionals that work in (and with) the local community makes them want to stay on one site to explore even more options they haven’t thought of yet. Your brand is strong on its own, now make it even stronger by surrounding it with other elite and trustworthy companies. Unlike with general search engine inquiries, customers on local directories are unafraid to dream big with their renos knowing that these are vetted, local professionals deserving of support.
Determined Audiences Make the Best Allies
MemphisBBD visitors are committed to building and supporting Memphis’ African American community. They know that the power of the dollar can go far in growing our community and are dedicated to seeing local businesses flourish. They are strong allies to all of Memphis and take their commitment to building economic freedom seriously. Local directories like MemphisBBD work to educate our community on the importance of being Stronger Together and mindful about how our dollar votes.
Network with a Community of Like-Minded People
We here at the MemphisBBD don’t believe the local directory experience should stop merely with the strong community of dedicated consumers, but that it should also work to build a network successful, like-minded African American businesspeople that desire to learn and grow with each other. We believe that networking with new friends is paramount in growing successful businesses in the local community. We routinely seek to facilitate successful meetups for our dedicated business-owners in order to help inspire learning, growth, and networking all while having fun throughout their company’s journey.
Okay, But How do Online Directories Improve My SEO if I’m Already Online?
Already Online? Even Better!
You’ve already taken an important step to being successful in today’s economy. However, did you know that getting your website linked on more sites like a quality online directory not only exposes you to even more customers but also improves your own SEO rankings? Critical considering less than 25% of consumers continue to scroll past the first page of results on Google. A listing from another site in the digital world is akin to when in the real world yet another friend tells you Memphis is a great city to live in- it’s more credible and raises Google’s opinion of your business leading you to being ranked higher in search results. Raise your businesses’ SEO and get more out of your online website by gaining more links through local directories, being featured on their social media, and gaining rumbles online from new audiences you’ve been exposed through by diversifying your online presence!
Here at MemphisBBD we understand that for many small businesses the world of SEO and online advertising can be a new, or unnerving, adventure. Through listing your business with quality online directories, you not only raise your SEO rankings but also drive more foot traffic to your business.
We think the world is ready to finally be able to see and choose from all of Memphis’ quality African American businesses… don’t you?